How Naomi Peña “That Art Party” Turned Marketing Overwhelm into Growth
Running a small business means juggling multiple roles—organizing, creating, managing customers, and handling marketing. For Naomi, the owner of That Art Party, marketing often felt like something she just wasn't doing it. There were no big campaigns, no clear ad strategy, and no structured plan to reach more people
When we took a closer look, we realized she wasn't starting from zero. She had a great website, strong branding, and a unique offering. What she needed wasn't more marketing—it was a way to use what she already had effectively.
The Shift: Working Smarter, Not Harder
Rather than overwhelming her with complex strategies, we helped Naomi take small, actionable steps:
Optimizing Her Website – Naomi’s site wasn’t just a digital flyer; it could be a powerful tool to attract and convert new clients. We refined her messaging, making sure her calls to action were clear and focused. These small tweaks made it easier for potential clients to book and inquire about services
Leveraging AI for Marketing – As a solopreneur, Naomi didn’t have time to brainstorm social media captions, draft email newsletters, or outline marketing campaigns from scratch. We introduced her to tools like ChatGPT and Claude, which helped her generate ideas quickly, create content outlines, and develop a marketing plan. These AI tools saved Naomi hours each week, allowing her to focus on other areas of her business.
Using Existing Content Strategically – Naomi already had great visuals and event descriptions, but she wasn’t sure how to leverage them effectively. We showed her how to repurpose this content into engaging social media posts, email marketing campaigns, and outreach materials. By reusing what she already had, Naomi maintained a consistent marketing presence without needing to constantly create new content.
Staying Simple and Consistent – Marketing doesn’t have to mean posting every day. With a clear plan in place, Naomi started making small, steady updates that kept her audience engaged without overwhelming her schedule. Instead of stressing about daily posts, she now shares content twice a week, which has led to increased audience interaction and brand visibility.
From Overwhelmed to Confident
Before working with us, Naomi often felt overwhelmed by marketing. She believed there was always more to do, but once she realized she already had valuable assets and just needed a structured approach, her mindset shifted.
Now, Naomi feels confident and in control. Marketing no longer feels like a burden; instead, it's a tool she can use to grow her business with less stress. The clarity in her approach has given her a renewed sense of purpose and direction, allowing her to build on her existing foundation with strategic, manageable steps.
The result? Confidence and a Clear Plan
By reframing her approach to marketing, Naomi went from feeling like she wasn’t doing enough to realizing that she already had the right tools—she just needed a plan to use them effectively. With a clearer understanding of her audience and an actionable strategy, Naomi now has a clear path forward to attract more clients and grow her business.
For small business owners, marketing isn’t always about doing more. Sometimes, it’s about making the most of what you already have.
Want to see how you can do the same? Let’s talk.
We'll help you identify ways to leverage your existing resources and create a clear, actionable plan for success.
