From Headshot to Strategy: How Small Projects Spark Bigger Collaborations
When Supportive Housing Community Land Alliance (SHCLA) first got in touch about a headshot for their founder, we were happy to help.
As we learned more about their mission—creating supportive housing for people with serious mental health challenges in neighborhoods across Alameda County—we saw an opportunity to offer a bit more support.
That one photo session naturally led to conversations about how SHCLA shows up to the world—how they communicate with partners, funders, and their broader community. From there, we ended up collaborating on a branded presentation deck, and later, their strategic plan.
This kind of unfolding process is something we’ve seen before. People come to us with a single need—a headshot, a logo refresh—and through conversation, it becomes clear that there’s a bigger story to shape or a larger vision to support.
Sometimes, simply reaching out to us is the first step. Clients often come to us with a need, a question, or a feeling that something could be clearer or more aligned.
We know how much intention and energy goes into running a purpose-driven organization. We also understand that translating that vision into clear messaging and visuals can be hard when you’re already doing so much. Our role is to support—not just with design or photos, but with care, collaboration, and a shared investment in your mission.
If you’re not sure where to start, that’s okay. Sometimes, a small project opens the door to a bigger conversation.
